The benefits of CTV are clear. The type of creative you should run on the platform, however, is less so. Whether you're looking to launch on CTV for the first time, or you already consider yourself an expert, many brands struggle with creating ads that perform on the big screen. Join QuickFrame and MNTN for a first-of-its-kind AI-powered report on the creative elements that actually drive site visitors and online conversions. You'll walk away with actionable insights (derived from analyzing...
Learn how the new global Listen Campaign, with the most recognized brands, are leveraging the power of NFTs to maximize the return from supporting a cause, helping the world’s 1 billion-plus vulnerable children.
Created by Tony Hollingsworth, producer of nine of the largest broadcast events in history, including Nelson Mandela’s 70th birthday, reaching 600 million, the multi-platform Listen Campaign is auctioning NFTs of performances by 200 stars from his iconic events, and new NFTs from...
Powerful creativity stems from the orchestration of a cultural truth grounded in simplicity, boldness and perfect timing. In today’s complex, fast-paced world, finding that “magic mix” demands a new kind of client-agency relationship. The best work grows from fluid partnership built on mutual respect, trust, openness and shared motivation. In this session, Pepsi, Alma and VaynerMedia are pulling back the curtains on the “collaborativity” that helped manifest some of the brand’s best work in...
Consumers are out and about in droves and driving around at pre-pandemic levels. Whether connecting with consumers who are driving, walking or flying, savvy marketers are jumping on the Out-of-Home bandwagon to breakthrough with these hard-to reach audiences by tapping into Clear Channel Outdoor’s mass reach and measurable solutions. Hear from the CRO of one of the world’s largest OOH companies how they’re inspiring innovation and delivering an omnichannel, data rich experience, that’s...
What will the digital consumer experience look like over the next decade and beyond? Join Michael and Jay as they explore how the digital age will shape how, where and when we shop.
The ADVERTISING Club of NY is back with its "Conversations With..." series! This series provides an opportunity for our Young Professionals (30 and under) to interview top executives on their career journeys while also discussing relevant cultural/industry moments.
Track Discussion: The Future is Female
eSports has revolutionized the gaming industry and redefined the role of gaming in mainstream culture. Join the world's most influential esports organization, FaZe Clan, in a discussion around the intersectionality of gaming, media and entertainment, and how brands are forging best-in-class partnerships to integrate the space in a meaningful way.
Brand loyalty is on the decline, especially for younger consumers. At the same time, the pandemic has forced people to reconsider their priorities, needs, and life goals overall. What are the biggest mindset shifts that we’ve seen, and how will they translate into new relationships between consumers and brands? This is a deep dive into the many ways consumer values have changed in the last year and how it's impacting brands.
The global pandemic accelerated significant changes already underway in how media is both consumed and measured. In this interview, Comscore CEO & Executive Vice Chairman Bill Livek will discuss how today’s viewership behaviors have signaled the need for a more modern cross-screen measurement approach, and outline the fundamental changes necessary to effectively transact on media today.
Is your brand making one-way ads rather than inspiring and entertaining audiences? Enter co-creation: a powerful tool to help your brand unleash its full potential. Join the head of TikTok's Global Creative Lab, Kinney Edwards, and advertising legend Gerry Graf, one of the creative minds behind the original "Berries & Cream" Starburst ad, as they deconstruct how the TikTok community resurfaced a 14-year-old ad and turned it into one of the hottest trends of 2021.
Join Kristin Sudeikis, CEO and founder of FORWARD__Space, for a discussion on creating MOVEMENT CULTURE. Discover how the movement of the mind, cells, body, one’s daily decisions and more leads to a clearer understanding of oneself, one’s leadership and personal / collective transformation and enhanced wellbeing.
